Howdy Beer — Michelle M. Taylor

packaging refresh & product expansion

Following Stem Ciders’ acquisition of Howdy Beer from The Post Brewing, I collaborated with the marketing team to revamp Howdy’s 12 oz can, redesign the 6-pack wrap, and develop new artwork for 16 oz cans.

Howdy Western Pilsner 6-pack, 12 oz can, and 16 oz can renderings

Person in a denim jacket cradling an armful of Howdy cans

logo refresh

An overhaul to the Howdy logo was needed – I meticulously redrew the custom HOWDY lettering to have clean anchor points and consistent slabs and corners, refined the typography throughout, and restored symmetry to the badge and horseshoe elements. I extended the branding’s versatility by creating additional logotypes, marks, and various iterations for seamless integration across web and merchandise applications. All of these changes aid in better legibility and longevity.

Redrawn HOWDY lettering, animated.

Before/after overlay of the badge shape and horseshoe — Before (blue) and after (outline): wordmark, badge, and full lockup.

print design

Buy One Get One Howdy promo cards — BOGO cards, coasters, and the retail case stacker — with an easter-egg panel only seen when cases need restocking.

Grid of Howdy point-of-sale shelf tags for launch and football season — Point-of-sale shelf tag sets — initial launch and fall/football set.

environmental design

Semi truck trailer wrapped with 'Do No Harm, Take No Guff' Howdy graphics

Howdy Bar exterior mural in red and cream