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Stem Ciders · 2021–2023

Stem Ciders

Brand development across print, digital, small-batch launches, and product photography.

Hand holding a Stem Ciders Leaves can among white blossoms and green leaves
Client
Stem Ciders
Year
2021–2023
Services
Brand development, Digital support, Product launches, Product photography
Disciplines
BrandingDigitalContent CreationMotionPrint

brand development

A selection of print and digital assets designed to communicate Stem Ciders’ rebrand, messaging, and packaging update across the company’s core products.

  • Real Dry social graphic — 'Fresh, juicy & crisp. 6.8% abv' on navy with the can
  • Pear social graphic — 'Fresh, rich & juicy. 5.3% abv' on green with the can
  • Chile Guava social graphic — 'Tropical, spicy & complex. 5.2% abv' on pink with the can
Static and animated paid social campaign featuring the core brands.
Three $10.99 shelf tags for Real Dry, Pear, and Chile Guava
Off-premise shelf tags.
Three wholesale sell sheets for Real Dry, Pear, and Chile Guava
Wholesale sell sheets for distributors and retailers.

digital support

Encompassing product launches and brand development via social, email, and web channels.

  • Stem Ciders website homepage — 'the world is your orchard' with Apricot Haze artwork
  • Apricot Haze 'Available Now' social post
  • Facebook cover photo with Apricot Haze cans and apricot pattern
  • Apricot Haze 6-pack on the apricot pattern background
  • Apricot Haze social graphic — 'Hazy, hoppy & nectarous. 6.1% abv'
  • Chile Guava Margarita recipe square social post
Apricot Haze launch — web, social, and Facebook cover.
  • Chile Guava Margarita recipe Instagram story — ingredients
  • Chile Guava Margarita recipe Instagram story — method
  • iPhone mockup of the Stem 10-year anniversary Facebook page
Instagram stories and the 10-year anniversary giveaway.

small batch product launches

Packaging design and content creation for small batch, collaborative, specialty product releases.

Astral Spritz 12 oz can mockup with circuit-board artwork
Astral Spritz — concept design for Meow Wolf Convergence Station.
Capstone 12 oz can mockup featuring the moon and a QR code
Capstone — designed in collaboration with Advanced Space & NASA.

product photography

Guided by creative briefs, I developed mood boards, planned shoots, shot photos in outdoor and studio environments, and delivered edited galleries ready to use online or in print.

  • Paloma can flat lay with grapefruit halves, limes, and peppercorns
  • Lava Flow can buried in colorful ice
  • Lava Flow can beside a coupe cocktail on pink and teal
  • Carrot Ginger Turmeric can on a cutting board with carrots and ginger
  • Carrot Ginger Turmeric can in soil with rainbow carrots
  • Leaves can held among white blossoms
  • Apples & Pears 6-pack with a pear on top, outdoors