Howdy beer: brand development & MultiChannel marketing
packaging refresh & product expansion
Following Stem Ciders' acquisition of Howdy Beer from The Post Brewing, I collaborated with the marketing team to revamp Howdy's 12 oz can, redesign the 6-pack wrap, and develop new artwork for 16 oz cans.
logo refresh
An overhaul to the Howdy logo was needed – I meticulously redrew the custom HOWDY lettering to have clean anchor points and consistent slabs and corners, refined the typography throughout, and restored symmetry to the badge and horseshoe elements. I extended the branding's versatility by creating additional logotypes, marks, and various iterations for seamless integration across web and merchandise applications. All of these changes aid in better legibility and longevity.
print design
Cardboard case stacker for retail featuring an easter egg panel only seen when the beer cases need to be restocked.
Point of sale shelf tag sets for retail; initial product launch and fall set.
